Practical Innovation - The 'Hows' and 'Whys'

by Michael Rosenberg

Why is it that some businesses last only a few years while others last centuries?  The answer lies in their ability to continuously innovate.  The issue is that most people don't want 'creativity' or 'innovation'.  "That is the way we have always done things around here." they might say.

Innovation means thinking differently.  It means thinking differently about your products, your processes, your employees.  In other words it involves CHANGE.  Change is like a wave.  Either you can ignore it, in which case the change will overtake you and you will drown or you can get a surfboard and ride the wave.  It may not take you where you thought you would be, but it will be a whole lot better than drowning (and you may enjoy the ride itself).  Organizations that are innovative are change-ready.

Another reason that people don't like creativity and innovation is that they see it as impractical.  It is 'pie-in-the-sky' stuff that does not really directly the business, like project management.  Yet there is what I call practical innovation.

What is Practical Innovation?

Practical innovation is about taking ideas and new thinking and focuses them into a direction and then executing that direction.  In other words, you start with the thinking, create the strategy (strategic planning) and then execute the strategy.  This focuses the innovation on real-time problem solving.

A Model for Practical Innovation

Our model is a 4 step process that is circular.  In other words, the step after ending is always beginning again.

We have a saying that quantum results require quantum thinking.  This applies to both individuals and businesses.  If you are continuously looking for ways to improve yourself and your organization, even during down times you will be able to both survive and thrive.